10 E-Commerce Mistakes To Avoid In 2015

A poor website design can quickly eliminate any chance of online success. The same is true for using the wrong applications and improper setup or customization. A very common mistake is often inadequate marketing and advertising. There are numerous reasons why a business can fail online. Here are 10 most common e-commerce mistakes to avoid in 2015.

10 E-Commerce Mistakes To Avoid In 2015

1. Not making available the proper budget.

This is one of the most common e-commerce mistakes to avoid. Yes, it is possible to open an online store for just a few hundred dollars. Opening up an online store in comparison to a brick and mortar location is very inexpensive. Nevertheless, a proper budget is required for website design, applications, and marketing a website. Even a small retailer will invest $45,000 – $150,000 to open up a brick and mortar store. E-commerce websites are a fraction of this cost, but they require the proper investment for quality website design and marketing campaigns.

2. Poor inventory levels and management.

If a company sells products online (unlike a solution or eBooks for example) a common mistake is poor inventory levels and management. This can cause a company to go out of business. Often online retailers buy too much inventory, which can dry up cash flow or cause products to expire. On the other hand, a shortage can cause e-commerce websites to lose customers, sales, and profits. The setup of the shipping and handing for an e-commerce website can also cause a business to fail online with unhappy customers.

3. Not having a professionally designed website.

For a business to succeed online, quality website design with the proper tools and applications are a must. Often websites have very poor and unprofessional website structures and overall design. This can very fast eliminate the chances of success. A website should be created and designed professionally for best results. Experienced designers know what works and what does not. Having professionals manage the website design is key to online success.

4. Low quality product photography.

A picture speaks a thousand words. Low quality images and product photography does not. E-commerce websites that use lower quality product photography have lower sales conversions and do not capture as many sales. Often online retailers do not hire professional photographers and use amateur photos on their websites. Furthermore, often these photos are not professionally edited and cropped for the website. Graphic designers should always edit the photographs prior to uploading them to the websites and online stores.

5. Lack of knowledge operating a website.

There is a learning curve to successfully operating websites. Often entrepreneurs and businesses do not gain the proper understanding of how to successfully operate and manage their online investment and e-commerce efforts. A lack of knowledge often is the cause of failure and not succeeding online. Like any other business, for success the right knowledge has to be gained and applied.

6. Having very little website traffic.

Without shoppers a website will not succeed. Too often e-commerce website businesses fail to generate the necessary traffic to their websites. Without website traffic, a business cannot generate much sales online. Business owners and companies often misunderstand conversion rates, shopping cart abandonment rates, and so on. Without knowing how much traffic will be needed on average to generate the desired sales, an online business will have a hard time succeeding.

7. Entering a competitive market.

The right due diligence has to be conducted to gain adequate understanding of the market about to enter. There are many reports that can be studied to determine good opportunities. E-commerce websites fail often due to competitive markets. Underestimating the amount of resources required to market and sell specific products online, often causes a business to fail. The market about to be entered needs to be studied and understood for best chances at success.

8. In-proper customization of applications.

There are several applications that power websites, e-commerce stores, and functions. These applications have to be setup correctly, customized, and integrated into websites and online stores. In-proper customization of applications can make an online business fail quickly. Experienced professionals, who know the applications well, should ensure the right setup, customization, and deployment of them.

9. Failing to optimize for sales conversion.

Conversion optimization is the service or process of optimizing key website pages for sales. There are many tools professional marketers use for increasing sales conversion rates on websites. Failing to optimize for sales conversion can cause a website to lose sales, customers, and profits. Conversion optimization becomes even more important with websites that allocate marketing budgets and have website traffic, but low sales.

10. Choosing wrong vendors.

Nothing can kill an online business like choosing wrong vendors. As a start-up or existing business, choosing wrong vendors can be devastating. To ensure best chances at success, a business should choose vendors carefully. The right vendor will pay attention to the details, listen to client’s needs, and execute the work with the desired results. Experienced professionals can help an online business significantly.

Illumination Consulting is a digital agency with over 15 years of experience providing consulting services, marketing, design and development solutions to their clients, helping them get started, gain market share, and profitability. Contact Illumination Consulting for a free consultation at http://illuminationconsulting.com.

Article Source: http://EzineArticles.com/expert/David_D_Green/557654


How Do E-Commerce Companies Like Snapdeal And Flipkart Make Profits?

According to the report of Goldman Sachs, e-commerce companies like Flipkart, Amazon and Snapdeal need to raise Rs 1.27 lakh crore or $20 billion over next 5 years to sustain growth. According to the reports, Indian e-tailer on an average incurs 1.35 times Gross Merchandising Value (GMV) sold as expenses, which means they are incurring a loss of 35 percent.

So if you are wondering how do these companies make profits, the answer is they DON’T.

So now the question that arises is, if these companies do not make profits then how do they sustain? The answer is through investors. Now let us explore all the facts in detail.

Talking about past few years, there has been an unprecedented growth of e-commerce industry in India and industry is further expected to grow because of increased internet penetration and increased confidence among the buyers in e-commerce companies. According to Goldman Sachs, India will be second largest digital market in the world, after China, with e-commerce industry estimated to grow 15 times to $300 billion by 2030. Currently India is considered to be about 7 years behind China in e-commerce revolution. Number of online buyers in China had increased from 2.2 crore to 22.7 crore. Similarly due to increased internet penetration in India, the number of online buyers is estimated to increase from 2.5 crore to 15 crore in next 7-8 years. Also the number of online buyers as a percentage of total internet users is also expected to increase from currently 9 percent to 30 percent.

E-commerce companies work on marketplace based model, which means that they do not carry any inventory, and hence do not incur inventory holding costs. Also they do not have to maintain their stores and keep salespersons. This is how they save costs and give discounts in every item that they sell in their platform. Despite the high revenues being reported by most of the e-commerce companies, none of them are yet profitable. In fact they are deeply in losses. In year ending March 2014, Snapdeal reported a loss of Rs 264.4 crore on the revenues of Rs 168 crore. Flipkart also reported loss of Rs 281 crore on sales of Rs 1180 crore for the year ended March 2013. GMV data shows that Flipkart earns around 10-12 percent of GMV as revenue, but it’s cost of handling these goods are around 15 percent. Despite the losses, these giants spends huge amount on advertising and brand building so as to acquire more customers.

Companies could make profits and break even through volumes. Companies need to sell their products to as many customers, acquire new customers and build loyal customers to make profits. But these companies are not at all focused towards making profit, rather they are more focused on growth. According to Kunal Bahl, CEO of Snapdeal, it is more important to focus on economics rather than profitability. He says “Snapdeal could have generated profits by now, but that’s not the focus yet. If you want to grow faster, you need to delay profitability”. In an interview with Sachin Bansal, CEO of Flipkart, he said “Flipkart can be profitable from today if we want. We can stop investing in one area and start making profits. But we don’t want to remain a small profitable company”. So these companies reinvest the money back into their business and a major chunk of money goes into developing technological capabilities, specially on mobile front through acquisitions, which is evident from Snapdeal acquiring Freecharge. Also company looks to optimize supply chain and warehousing costs. Huge amount is spent on brand building through advertisements as they are very important to build credibility.

But if these companies are running on losses, then from where do they acquire money to reinvest into their business and to spend to technical advancements? The answer is through investors. These companies raise money through private equity investors. New investors suck as Steadview Capital, Softbank Corp etc are putting cash into larger e-commerce firms. But what instigates the investors to invest in loss making business? Investors usually considers the future value of the company before making investment. Factors like increased internet penetration, increased online purchases, favorable demographics etc promotes the investors to invest in their loss making business.

E-commerce companies must try to achieve growth and profitability in the near future so as to gain investors confidence. Not all the investors are investing into their business because investors need returns from the business which could be generated by positive cash flows, not through reinvestment into the same business.

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Article Source: http://EzineArticles.com/expert/Abhinav_Mondal/2136496


B2B Enterprise E-Commerce – All About Building a Marketplace

Building a B2B marketplace

The best way to build a B2B marketplace is to seek the help of professional developers, who can combine the strengths of e-commerce website development tools, Enterprise resource planning (ERP), Customer relationship management (CRM) and enterprise mobility. One of the most popular tools to build B2B marketplaces online is the e-commerce tool ‘Magento’. B2B entities can use Magento or the many other e-commerce platforms to create applications on which they can create and sustain trading communities. These purchasing portals can be used to sell products and services to other business entities. There are several advantages to moving enterprise trade to online marketplaces. Here are a few of them:

1. Global visibility and improved logistics

An online marketplace, such as eBay, provides sellers with a global platform and an international visibility allowing sellers to deliver products of every category to countries across the world. While site owners do not need to maintain any physical warehouse at all, sellers can even stock up stuff their at home and partner with third-party logistics-related service providers instead of maintaining a brick-and-mortar shop to store or display their offerings.This saves them from coughing up cash on rentals, d├ęcor, maintenance and more. What sellers also get, as a value added service in an online marketplace, is a well-managed ERP system that facilitates in automating inventories, shipments, deliveries and product replenishments.

2. Maintenance is low

Maintaining an online marketplace is less expensive than a physical equivalent. Vendors just need to sign up for the enterprise marketplace service to sell their goods to other business clients. This results in a reduction of overheads and other expenditure. Urban Outfitters owes its high return rates to its mobile and online initiatives, according to Morgan Stanley Research. What’s more? This also gives an opportunity to small and medium-sized investors to start a business or simply foray into the marketplace and grab a portion of the thriving online pie.

3. Versatility of products

Most B2B trading relationships are limited by their physical presence. There are both logistical and technical hurdles when it comes to managing and maintaining inventories belonging to a diverse range of businesses. An online enterprise marketplace allows vendors to sell a diverse range of products without being limited. Etsy, for instance, allows sellers to sell everything from homemade jams to antique furniture.

4. Accessibility

An e-commerce website provides a platform for both buyers and sellers to connect in a more efficient manner. While customer care and relationship management can be offered more efficiently, accessing product catalogues is also easier and more convenient on mobile devices and computers than physically visiting stores. ASOS is the world’s most visited apparel website, thanks to its focus on mobile and web development.

5. Security

One of the most important features of an e-commerce store is the security it provides in the form of checkouts. Every transaction goes through hyper-secure payment gateways which in turn build buyers’ confidence. This is crucial to the sustenance of marketplaces. For example, PayPal helps thousands of sellers to offer secure card transactions online.

What is the future?

B2B marketplaces will continue to grow in size and stature mostly because of the cloud revolution. Cloud computing has enabled more companies to move towards enterprise e-commerce. B2B marketplaces tend to be targeted at niche audiences, which allow them to grow and flourish despite competition. Though we may not see an Amazon-kind of marketplace dedicated to business consumers, enterprise e-commerce will certainly grow because of the above mentioned advantages.

Sara works as a researcher for Code{UR}Idea- an e-commerce development company ( http://codeuridea.com/services/e-commerce/ ). She specializes in writing about Enterprise e-commerce development and B2B marketplace development. She also writes about other application development services ( http://codeuridea.com/service/application-development/ )

Article Source: http://EzineArticles.com/expert/Sara_Sharma/2134009


Benefits of Hiring an SEO Company for Your E-Commerce Website

With so many attached benefits and rewards, it’s always a good strategy to hire a trustworthy e-commerce web development company to get the job done in a perfect way.

Such a development company would explore opportunities to let a business maximize its potential. Any e-commerce site is useless until promoted in a big way, and therefore, an SEO company should be hired to deliver the desired results. There are a range of benefits that come from online marketing and web promotions, and only an experienced e-commerce development company knows the ways to capitalize on them.

For e-commerce sites, effective promotions are very important to reach the target audience and market. Moreover, the style of marketing and promotion would be entirely different here than those implemented in ordinary static sites. A combination of best keywords is tried, and a regular optimization exercises are used so that the visibility of the site rises. A professional e-commerce web development company has an in-house team of SEO and dedicated resources to achieve the target.

Similarly, e-commerce websites need optimization to raise the quality and traffic. SEO Services are meant to bring more visitors to a site to improve its rankings and reputation both. An SEO company devises a solid month-to-month plan where optimization and promotional tactics are implemented in a set ratio to benefit the commerce-driven website. Hiring a skilled development company means your website is in safe hand for its online marketing and promotion.

The decision to hire an SEO company proves right when we analyze the vast monetization potential of the site. After all, only popular and quality websites draw people for advertising purposes. It means, SEO services can bring you avenues to make revenues from sources other than the core business. Apart from revenue, your website brings the opportunity to expand the business horizon and make business relationships.

Your e-commerce website would work as a big platform where thousands of visitors may visit on a daily basis to get the products and services of choice. Therefore, the site has to deliver trust and credibility without ever compromising with the quality. This is one of most sensitive areas involving a lot of consideration, and this is why only professional SEO services are hired for the job.

Brand is something that is built over the years, and your branding exercises should aim to enhance the site experience of the visitors. When you hire an e-commerce development company, you are giving a responsibility to market and promote the brand. Therefore, it’s always a good option to hire someone who has vast exposure of the task at hand. After all, you can’t compromise on the brand, as it’s what brings you money.

Netscape India is an expert on SEO services and e-commerce solutions. He has over a decade of domain experience, and informs and guides businesses for right kind of online marketing and promotion services. Contact him to find out what suits your business the best. He’s available to share with you everything that helps in the making of your e-commerce brand. Trust his expertise to let your business benefit from the best of SEO services. Currently living in New Delhi, he can be your ideal partner when you need more info about optimization services for the website of any kind.

Article Source: http://EzineArticles.com/expert/Devender_Yadav/1952446


Why Magento Is the Best E-Commerce Solution

Generating creative ideas is the key to any e-commerce website development as this makes the business impactful. Magento is one of the most popular e-commerce platforms among the e-commerce website development companies and also the users. It aids in setting up an e-commerce store by offering various features and functionality to increase the productivity of the business. Magento is an open source e-commerce platform which is robust, flexible and cost-effective. Various e-commerce website development services utilize this highly scalable platform to customize the features as per business needs.

There are three levels of the Magento software for e-commerce website development,

1. Community – This is useful for companies without the need for expansion. It is free and easy to manage if the company already has an in house web team to troubleshoot.

2. Enterprise – This is essential for companies who are looking at re strategizing and customizing their marketing and sales. It requires a dedicated Magento support team.

3. Go – This portable option is based on cloud computing and deals with trouble shooting.

The advantages of Magento are multifold –

    • Easy to use – Familiarity with WordPress development, CSS or html5 comes handy while using Magento. The built in themes and templates can be tweaked slightly to suit the business needs. It is easy to install to help the web stores and convenient for the customers to shop online.
    • Multi site functionality – Magento offers freedom to create additional websites on a single domain. A number of sites can be run simultaneously.
    • Tried and Tested – It can be easily configured and maintained thus reducing the need for resources and efforts.
    • Internalization – It can be modified as per the target regions based on languages, currency and taxation systems.
    • Scalable – There is no upper limit on transactions making online purchases and processing of payment easy.
    • Extensibility – It is possible to push the e- shop to face book or integrate the same to other social media resulting in extensive brand display and attracting consumers.
    • Global – It is multilingual with 60 languages, currencies and tax patterns making it a truly global platform.
    • Speed – It is 10 times faster to operate as the layout is simple and there are no unnecessary fields.
    • Customizable – Choosing a layout and styling the online store makes it simple to customize the shop.
    • SEO Optimization – Any site ranked high on popular search engines gives a boost to e-commerce website owner. This increases number of visitors who may be converted to customers.
    • Promotions and cross sell – It is easy to display promotional messages and also lure the customers into buying other suggested products or services.
  • Tracking – Magento allows keeping a database of list of products, their pricing, inventory, etc. Monitoring the sales and analyzing the trends is extremely easy.

With an active community of developers and support staff who provide e-commerce website development services, Magento is preferred by most e-commerce business owners.

Mahendra Raulo is the author of this article on Ecommerce Development Services. Find more information, about Ecommerce Website Development.

Article Source: http://EzineArticles.com/expert/Mahendra_Raulo/2057669


Massage in Bucharest

Recognize it! You’re busy! And so must be! That’s what life is like! But you want more than that, you want to do more for yourself and massage can help. Because massage makes more than a simple relaxation of the mind and body. It keeps your body in shape and gives you enough energy to make you enjoy a longer life better than you do it today.

Massage releases stress. At the moment, stress is a universal evil. Every time you are late, every time you avoid a car in traffic, every time you have trouble working, stress is doing his job. Each time adrenaline increases heart rate and cortisone levels and organs respond to the measure. You will be in a state of nerves and constant agitation.
When there is no release of stress, serious problems such as an upset stomach, hypertension, sleep disturbances, chest pain, or existing illness may worsen.

Some of the changes that may occur are: Anxiety, lack of concentration, depression, permanent fatigue, muscle or bone pain, sexual dysfunction, excessive sleep or insomnia

All these stress-related problems can be diminished and some can be totally eliminated by massage. The researchers concluded that a massage session can lower heart rate and blood pressure, relax your muscles and increase endorphin production. The massage also releases serotonin and dopamine and the result is a general relaxation, both physical and mental.
Our body care must be at the top of the priorities.
By adding the massage to your routine you will look much better and you will be much healthier and relaxed. Massage can improve your vitality and mood. Massage can prepare for a long and beautiful life.

Our masseuses personalize each massage session according to the needs of the individual.
Our massage parlors offer a variety of relaxation styles and techniques to help you. Apart from relaxing, massage can be a powerful ally in reducing pain, increasing energy levels, improving mental and physical performance

We recommend : HotAngels , VipZone , JadePalace , ThaiPassion

After a massage session, you will see how the mental prospects are enriched, the body allows easier handling, better pressure resistance, relaxation and mental alertness, calm and creative thinking.
When you have the impression or force yourself to stay straight, your body is not actually aligned properly. Not only does the posture look bad, but it forces some of the muscles to go muddy all day, while others become weaker. After a long time, the incorrect position may cause other drops. For example, internal organs press on what affects digestion, breathing ability is also diminished, which means that much less blood and oxygen reaches the brain and hence all sorts of other complications.

Massage allows you to return your body to the track. Allowing the body to make healthy and accurate movements is one of the greatest benefits of massage. Massage can relax and restore muscles injured by bad posture, allowing the body to position itself in a natural, painless position.
Apart from posture, there is also anxiety. One of the signs of anxiety and stress can also be heavy breathing. When the body begins to breathe too little and deeply instead of breathing at a natural rithm, it is impossible for one to relax. One reason may also be that the chest muscles and the abdomen get tightened and the air gets harder.

Massage plays an important role in learning the body how to relax and how to improve breathing. Respiratory problems such as allergies, sinuses, asthma or bronchitis are a group of conditions that can benefit from massage. In fact, massage can have a positive impact on respiratory function.

Many of the muscles in the front and back of the upper part of the body are breathing accessory. When these muscles are tight and shorten they can block normal breathing and interrupt effective breathing natural rithm. Massage techniques for stretching and relaxing these muscles improves breathing function and breathability. Massage leads to an opening of the chest as well as structural alignment and nerve dilatation that are required for optimal pulmonary function. A good way to treat respiratory problems with massage is the taping made in Swedish massage. When done on the back, along with vibrations, it can detach the mucus from the lungs and can clean the airways for better later function.

Massage not only relaxes muscles, but helps people become aware of daily stress levels. Once the body recognizes what really means relaxation, the mind can rest easily relax before the stress becomes cornice and harmful. This will help you enjoy a balanced life. Massage controls breathing, allows the mind to re-create relaxation before the occurrence of chronic and harmful stress and increases the level of energy.